Hi, I'm Anca Luca!

I am a Lead Design Strategist who strongly believes innovation stays at the intersection of business, user needs & technology. I get my kicks from discovering the real problems to be solved, from taking the road less traveled, and from getting things done. I have more than 10 years of experience in leading teams, UX Design, software consultancy, marketing, and account management, which give me an extensive knowledge of the full cycle of software design, planning, execution, testing, and improving. On top of that, it helps me have a unique perspective while working on design projects by allowing me to be there for my clients with my sense of business and marketing.​​​​​​​

SaaS: billing plans and products
2021
Everon consumer app
2021
Data-driven design culture
2021
Design system: one source of truth
2021
People first: building a growth framework
2021
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